It's Half-time, America

Last weekend, I watched the Superbowl not so much for the action on the field, or Madonna's geriatric acrobatics during the half-time show. I think the most anticipated part of the Superbowl for me was the commercials. This television event has taught consumers and advertisers alike a new way to approach commercials. In a world of Tivo and DV-R, the commercial is no longer an irritating necessity. Advertisers must earn the right to show us the value of their products, and the production quality of the Superbowl's sales pitches is a perfect example of ads that engage the home audience.